March 4, 2024

About a dozen known protesters showed up for the vigil.

In fall 2014, we are entering the fourth round in our fight against fur cruelty. The fur industry continues its aggressive marketing campaign by mass killing animals and mass- producing ever cheaper fur products. This atrocity is happening here in Quebec. Right now. Every minute of every day. You have seen the images of St. Jude.

Fur is no luxury garment- we’re talking about increasingly uniformly dressed and misinformed consumers. This is no easy battle but we believe that by creating a strong anti-fur presence on Ste-Catherine Street, we can raise awareness, prevent potential fur buyers from falling into the marketing trap and continue to create new alliances with the public.

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